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Advertising in Hong Kong: Commercial Electronic Messages Ordinance (Cap. 593)

After you register a company in Hong Kong, you can advertise your products via electronic messages. We advise our clients to take note of the Unsolicited Electronic Messages Ordinance (UEMO) (Cap. 593). To comply with the legislation, senders of commercial electronic messages are required:-

  • to include clear company information in the message;
  • to provide receivers with an unsubscribe facility in the message;
  • to confirm unsubscribe requests within ten (10) days (if any);
  • not to deliver electronic messages to any number(s) registered in the Do-not-call Registers starting from the tenth (10) working day of its registration;
  • not to hide the caller information when delivering messages from telephone or fax numbers;
  • prohibits the use of unscrupulous techniques to expand the reach of commercial electronic messages.

If your Hong Kong company has an intention to advertise products or services via electronic messages, please feel free to contact our incorporation staff for more information.

Disclaimer: While Get Started HK does not provide legal advice, our staff will be happy to share our business experience. Alternatively, you can contact practicing solicitors for independent legal advice.